What investors will ask about your numbers at Series A

At Series A, investors stop buying the story alone and start checking the numbers behind it. The good news: they ask almost the same questions every time.

The eight metrics

Investors don’t expect perfect numbers. They expect numbers you understand and can explain.

Get ready early

Start tracking these six months before you raise. If a metric looks weak, you’ll have time to fix it, or at least to explain it well.