What to put on your homepage
Your homepage is where most visitors decide whether to stay. They won’t read it top to bottom; they scan. Here is a simple order that works for almost every small business.
1. The first screen
Three things: what you do, who it’s for or where you are, and one button. Add a real photo. If a visitor sees only this and leaves, they should still know what you do.
2. Proof
Right after the first screen, show why people choose you: genuine reviews, photos of your work, years in business, or a short list of what makes you different. Specific beats general: “Open until 9 pm, seven days a week” is proof; “Great service” isn’t.
3. What you offer
Three to six services or products, each with one line and, if you can, a price or “from” price. Link each one to its own page if there’s more to say.
4. How it works
If buying from you involves steps, like booking a first visit or ordering a cake, explain them in three short steps. It removes the fear of the unknown.
5. Where and when
Address, map, opening hours and how to get in touch. For local businesses, this is often the most visited part of the page.
6. One more call to action
End with the same action you started with. Someone who scrolled this far is interested; make the next step easy.
What to leave out
- Long welcome paragraphs
- Sliders that change every few seconds
- Stock photos that could belong to anyone
- More than one or two main buttons
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